Beyonce's New Video Will Make You Sweat (And That's the Point)

This time, Queen B has actually bestowed upon us a gorgeous advertisement for her brand-new fitness line, Ivy Park. In it, Beyonce recounts the method her father utilized to wake her up for early a.m. running workouts in the park.We see home videos, designs in Ivy Park sweatshirts, and Beyonce being * ~ * perfect * ~ * while swimming, dancing, and yes, even cleaning sweat from her forehead. Gradually, the park ends up being a metaphor, a state of mind, and Bey`s suggestion to keep passing all fears and doubts (obviously even Beyonce has those). As the advertisement ends, she asks us, Where`s your park?


We're pumped about more than simply the video for this brand name, too. According to a news release from Ivy Park's team, the active wear line strives to be comprehensive of all women, ranging from size XXS to XL. The gear seeks to promote body positivity by focusing on a woman`s strength, wellness, and health instead of surface-level beauty. Going along with this inclusive theme, pieces will be provided in a large range of rate points, from $30 to $200.The line is focused around three kinds of leggings: low-rise, mid-rise, and high-rise. All the leggings are made from sweat-wicking, non-pilling, double-faced (aka not see-thru) product and feature an inner contour brief that smoothest and supports.


Other pieces consist of tanks, sports bras, jogging shorts, body suits (obviously), logo sweatshirts and tees, over-size basketball mesh tees, and vests. Lots of pieces feature the Ivy Park logo along with the number four, representative of Bey`s birthday, her hubby`s birthday, and their wedding event anniversary. The Ivy in Ivy Park is also inspired by the Roman numeral IV.The 200-piece line will be readily available April 14th online and in-store at Topshop, Nordstrom, Net-a-Porter, Zalando, Selfridges, JD Sports, Namashi, Zalora, The Iconic, Glue Store, Myer, and Hudson s Bay.


  • Frist
  • 1
  • 2
  • 3
  • ....
  • Last